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Going through Imran Potato’s Instagram is like dreaming of a surreal fever with inflatable babies dressed in Gucci outfits. TV sweet dripping in Louis Vuitton prints; հայտն Celebrities such as Travis Scott, Billy Elish, Kylie Ennery, Playboi Carti, Sheck Wes, YG և Bad Bunny.

Imran Moosvi, the man behind the account with more than 250,000 followers, is as intriguing as his Instagram.

Better known by his “Imran Potato” brand, Mousse is a designer known for his shoes, in which he walks around iconic fashion brands – their symbols, logos and prints – making them his own.

The result is often daring, weird, logotype items that can range from refined (like the translucent LV monogrammed bags he calls “potato sacks”) to funny (like a Gucci stamped turtle).

“I just like to keep it real,” 27-year-old Imra, who prefers to call it a potato, told VICE instead of a video call. “I graduated from film school, I really did not know what to do with my life. But I really wanted a pair of Gucci Air Force 1 և I did not know where to get them [because that collab didn’t exist; Air Force 1s are Nike shoes]So I decided to make them myself using nocof fabric, which I ordered from a Chinese silhouette website. I posted about it on Instagram, և it just went up. ”

Stinky with his obsession with basketball, hip hop and street style, Potato built his brand identity by striking a strange, furiously distorted be it on a toilet paper sprinkling the Gucci or Fendi logo on the board.

His brand name “Imran Potato” is as casual, strangely superfluous as his appearance and general personality. “It doesn’t really make much sense, it just seems amazing,” he said. “And it is The point. “

Although the designer of New York who describes himself as a “hypebeast” taxi in New York, his Iranian-Indian roots have played a key role in shaping his unusual identity.

“Growing up, I was the only brown kid on the class or on the basketball team who was full of white or black kids,” said Potato. “I was always a weird, different kid, presumably I learned to be proud of that identity.”

Pot came from immigrant parents who came from India and Iran to look for work. Potato admits that his brand identity is due to the knockout he saw his parents bring back from their homeland, both of whom have a huge market for counterfeit designer products.

“I would see my mother, who is Iranian-Indian, wearing the Louis Vuitton և Gucci hijabs with that knockout, which my grandmother (my grandmother) would buy for her,” he said. “It was insane because I would hear about these brands in my music and sports culture, they would wear the same things, but in a very unique, different way.”

Potatoes were so obsessed with their mother’s fake fashion that she decided to include in her designs fake products collected in Turkey and Iraq. And just like that, the prints of his mother Nikob hijab were the basis for the most unique pair of potatoes to explore, starting with the pink truck caps embossed with the BMW logo he had made in college.

While counterfeit designer products are a $ 500 billion marketplace, bootlegs do not have to be counterfeit. What sets them apart is that while counterfeiters tend to duplicate designer logos and images to deceive their customers, bootlegs tend to “creatively” authenticate a product by adding a personal touch to the creator. In both cases there is a complete set of logos or other copyrighted material on the fabric without their permission. But at a time when even high-end fashion brands are obsessed with streetwear, celebrities are getting knocked out, it just gets a little harder to sue designers like Imran Potato or his colleagues like Vandy the Pink. ta Etai Drori as well as streetwear brands like the smaller Bowlcut և Sportsbanger.

“I was never really caught, so I kept going,” he said, admitting that although his product could be sued, it was not something he feared. Potato does not advertise its items for sale or even mention prices on its Instagram; he usually gives his baskets to celebrities for free.

Describing the paintings as a mixture of fashion and humor, he emphasizes that his agenda is never to take fashion or himself too seriously. He just sold three NFTs. The yellow-yellow Teletubby sprinkled with LV imagery, a tortoiseshell-embossed video clip of the Gucci logo, one of the best NBA pictures, $ 100 each.

“I think people are attracted to my products because they are fun, but also because they are unique, I only make limited items or [one of each]”, He explains. He believes that it is the air of this uniqueness that has made him a magnet for fame.

In fact, Kylie was one of the first celebrities to discover Imran Potato in 2017 as a catalyst for her social media influence.

“I was told Kanye West [the creator of the Yeezy brand] loves mine [bootleg] “Yeezy foam runners,” he said. “And I still remember when Lil Uzi, my favorite rapper of all time, hit me for my design. I went to her hotel in a bunch of clothes, but eventually handed them over to her assistant. “I got a random FaceTime call that night. I couldn’t believe it when I found out my rap idol called to say he liked my design.”

The bootleg trend had its heyday in the Harlem street style of the ’80s and’ 90s, with people like designer Depper Dunn transforming luxury goods through the lens of the CC community. But while the Harlem Couture was at the forefront of that trend in the 1970s, it had to close its iconic New York atelier after Fendi sued a bootleg designer for trademark infringement.

But it all came to a head for Dapper Dan when, in 2017, Gucci partnered outside the fashion law to revitalize the bootleg brand, which sued high fashion houses. Creative mastery suddenly comes back to the discussion. While the fashion house was moving with the really illegal use of its own logos, the famous bootleg designers suddenly started to see colloquial offers. Potato itself has partnered with brands such as Burberry և MCM Worldwide.

Potato designs are as much about satire as they are about style, be it the hyperrealistic shoes on my ak Kerry-inspired feet or the Gucci babies she regularly lends to celebrities.

“My ideas are always random and fun. Even Gucci babies came to me when I saw these dolls at Walmart. They were so popular that when I took them to parties or on the street, I always had a few people trying to snatch them straight from my arms. ”

Potato has managed to penetrate the crossroads of fashion, culture և content to create a brand identity իր a hit of Gen Z that craves authenticity. His efforts have also been a source of inspiration for the Southern community, which awaits him as a refreshing force of creative intuition.

He says. “Like most Indian households, my parents wanted me to study medicine or science.” “It is terrible not to be in the creative sphere [financial] but I hope I can set an example և show southerners that no matter where you come from, whether you are a Muslim or an immigrant, you can be creative և work in fashion as long as you cross boundaries և be faithful remains. to yourself. ”

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