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SAN FRANCISCO – (BE IN NES LAYER) – August 1, 2021 .–

Today, Bobbie, the first European-style infant formula to meet FDA requirements, the US-based, only female-based’s baby-led lactic acid company, launched its first national awareness campaign to spread the word about how parents feed to their children. The brand speaks for modern parents – surrogate mothers, same-sex parents, adoptive parents, mastectomy mothers, working mothers – those who need to prioritize their health, families or other children. Conversation should evolve to include these modern parents և extending “Every Feeding Journey.” Bobby « How is the nutrition?? “The campaign seeks to normalize all feeding journeys, from pumping to supplementing exclusively artificial foods to taking ubiquitous ‘feeding trolls’ on the Internet.

This press release contains multimedia. Watch the full issue here:

Leslie Ann Murphy, Tan France, Kelly Stafford և Hannah Bronfman join Bobbie in a movement that will develop a conversation about how we feed our children by asking a new question, “How’s it going?” : (Photo by Business Wire)

The development of the conversation begins with the development of questions about երեխաների feeding երեխաների assumptions. That’s why Bobby asks his parents, doctors and healthcare workers to commit to asking the inclusive question. ” How is the nutrition?? “not an outdated question” How is breastfeeding going?? “Bobby is creating a virtual safe space For Parents to Share Their Stories ու To vote for the silent majority, 83% of U.S. parents who apply for the mix in the first year of their child’s life.

Bobby is joining the mission to shake the stigma Tan France:, TV presenter ող expecting father through surrogacy, Hannah BronfmanEntrepreneur, activist և mother of one, Leslie Ann Murphy, double mastectomy previvor և new mother, և Kelly Stafford, a mother of four, all representing the voices of modern parents.

Bobby’s campaign begins on the first day of National Breastfeeding Awareness Month, where breastfeeding mothers are celebrated, advertised and supported, especially on social media. The month is based on the Breastfeeding Best Campaign (PSA), a public health PSA launched in the late 1990s to raise the level of breastfeeding. The campaign was undoubtedly successful, as interest rates for breastfed infants initially rose significantly from 24.7% in 1971 to 84.1% in 2017. However, the demands and ways of becoming a parent have evolved dramatically in the last quarter century, while reports of feeding. does not have Because breastfeeding works best, the number of working women as breastfeeding mothers has almost doubled, with five times as many children being born through surrogacy in the United States, and today more than 170,000 children are being raised by same-sex parents.

“The question really should be how your breastfeeding goes, not how your breastfeeding goes, because every trip is so different. “The breast is the best” implies that what you do without the breast is second. I really do not feel like giving my (my baby) the second best, ”says Hannah Bronfman, HBFIT founder, entrepreneur and new mother. , After touching his business during the epidemic, after disagreeing with his 6-month goal of breastfeeding, he had to overcome his inner guilt to apply for the resolution. “There are a thousand and one reasons why you may not succeed, it’s normal.”

“I need the conversation to develop so that my baby does not grow up thinking he is second because he is on artificial feeding,” he said. Tan France:, TV presenter և future father. France added that the pressure of breastfeeding is prevalent among same-sex parents. “Ever since we announced we were going to have a baby, people have been asking where you are going to get your donor milk from. Will the surrogate mother donate her milk? “It’s so strange that no one has ever spoken about the resolution,” he said.

Leslie Ann Murphy had both breasts removed before having a baby after a positive BRCA breast cancer gene test. Her six-month-old baby was exclusively formula-fed, she said, adding that she received a response on her Instagram page for not being able to breastfeed. “One parent sent me a message saying, ‘You are selfish that you remove your breasts when you are still a child, you did not even have cancer.’ We need to learn how to be kind to new parents, to make less judgments about each other’s personal choices. ”

Kelly Stafford, the mother of four children at home, the wife of philanthropist R LA Rams midfielder Matt Stafford, decided to go straight to the fourth child’s cottage և received a negative response on Instagram. “People told me that I was selfish, that I did not even try to breastfeed, but that I should prioritize my mental health, be present with my four daughters and my husband. That’s the best thing we’ve ever had. “

“We do not agree that breast milk is the gold standard of newborns in terms of nutrition. it is dynamic և individual so that the formula will never be. But the real formula is the whole way of feeding the parents, where so many factors influence whether breast milk will be an option at all, ”says Laura Modi, co-founder and CEO of Bobbie. “The same government that tells us to breastfeed for six months is the same government that does not have a guaranteed paid leave policy. Wonder it is not uncommon for parents to have to resort to formula, և they should never feel guilty as they nevertheless decide to feed their children. Season P, ”Modin added.

As a targeted company, Bobby started with the community, not the business. They first launched Milk-Drunk, a content site that provides parents at the crossroads of feeding with direct answers, support, and information. They recently launched The MotherLode, an initiative that enables Bobby’s customers to become their investors by creating new relationships between brands և consumers և, democratizing fundraising by allowing parents to invest in the brands they trust and use.

In honor of these four modern parents who boldly share their feeding habits, Bobby donates 96,000 bottles to breastfeeding vulnerable children in the United States four times in August of their choice. Learn more about “How does food work?” or visit to make a commitment.

About Bobby

Bobbie is an organic baby formula company that exists to build a culture of trust rather than comparison, where each parent is encouraged to choose the right nutrition for their child. Bobby will initially sell directly to consumers և offer a subscription service to parents in the US. Bobbie is mom-based և guided և supported by 20 motherboard consultants և medical consultants consisting of doctors, lactation consultants, dualists, pediatricians և specialists who contribute their expertise to the next generation formula company : Founded in 2018, Bobbie is based in San Francisco with Venture Support. For more information about Bobbie, visit և Follow Bobbie on Instagram @bobbie.

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Kim Chapel

BANAY BAY. United States State of California, North America


A SO BYOR: Bobby

Copyright Business Wire 2021.

PUB: 08/01/2021 07:00 AM / DISC: 08/01/2021 07:02 AM:



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